Melissa Lim, TriSight Contributor
In the current digital age, the role of social media is no doubt inevitable in the workplace. Social media does not only change the way we receive information, but also our engagement with each other: how we can immediately stay constantly connected with a click of a button. As social media continues to grow to the biggest information platform and the new content distribution model, PR strategies have to implement themselves into the medium to thin the line between brands and the ever-present consumers online.
That said, let’s take a look at why PR strategies should be implemented in social media.
- Social Media helps reach out to a wider audience.
- Social Media defies age barriers. In 2015, Pew Research Center studied the number of people who are on social networks and resulted in 65% of US adults; And in between 2005 and 2015, users aged between 30-49 increased from 8% to 77%. Chances are, your customers are already online waiting for you to log on.
- Moreover, each post you make automatically is an opportunity to access both new and old customers. By jumping on the #hashtag trend, your posts could attract customers who are actually interested in similar content, allowing you to reach out to your actual targeted audience.
- Social media helps build a personal relationship with customers.
- One of the best social media features is the two-way communication channel. Most social media platforms now allow you to @mention other brands and comment on posts, building a more personal relationship with each other. This is a good opportunity to connect with your customers and ensure them that no inquires, comments or criticism goes unnoticed, provided a good customer experience for your brand which can drive real results.
- Social Media is live.
- The concept of sharing live videos allows brands to participate in storytelling. The newly innovative ways to share live content with your customers can also enhances your relationship with customers because it allows you to interact in real-time. Unlike pre-recorded videos, the transparency of your brand while sharing live videos can lead to customer trust and loyalty; And when they start liking and sharing your content, you will be one step closer from going viral. Though it is not easy to achieve viral status, social media helps make it possible.
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